2023-now
Royal College of Art
Digital Direction
2018-2022
Shanghai Institute of Visual Art
Visual Communication
Yunsheng Zhu
2015-2018
China Academy of Art
Affiliated High School
A Bit About Me
I am an aspiring cross-disciplinary designer who enjoys constantly exploring and experimenting with the future of narratives. I have a solid foundation in 2D and 3D design and excellent hand-drawing ability, and I can handle a variety of design styles. I have actively participated in various design projects both on and off campus, and have accumulated a certain amount of project experience, with the ability to independently analyze, design and organize projects.
Work Experience
08/2022-10/2022
New media operation designer, Hexi Shanghai Trade Co., Ltd
10/2021-12/2021
Packaging designer, Shanghai Hangang Printing Limited Company
12/2020-06/2021
Packaging designer, Shanghai Bright Dairy & Food Co., Ltd and CCTV
09/2019-11/2019
Interned web designer, RR Donnelly (China) Holding Co., Ltd
Jollymood Brand operation design
In charge of SNS operation and Taobao store design on different media platforms; learned how to market brand in the digital age and started publishing product items with KOL on online social media platforms.
Cosmetic packaging design
Conducted market research independently, set the overall visual display effects formulated specifications, and created brand-new packaging for Peachy Rabbit lipsticks. Finally docking with the
factory to make physical
Jollymood Brand operation design
Implemented the packaging design project for the organic pure milk with Student Team; our designs have undergone numerous presentations and revisions, as well as market testing before being accepted for production and launched into the market.
International Space Station maintainience of Alibaba.com
Took responsibility for expanding the design based on the original brand equity. Controlling the overall display of the online store, for instance, the new advertising column, detail page, Video Gallery and the main pictures photography, etc.
Rewards
Excellent Graduate of Shanghai Higher Education Associations in year 2022
The Best Product Design in Kaleidoverse Metaverse Design Competition in 2022
Second prize in the National College Digital Arts (NCDA) final round competition and First prize
in the Shanghai Region in 2022; Third prize in the NCDA Contest in year 2021
Silver prize in the Pentawards Student Concept Design for Luxury Products in 2021
Third prize in the IOAF International Ocean Arts Festival in 2021
Outstanding Achievements in Asian Students Packaging Contest in 2019
African Action Award certified by the Global Parties Climate and Ecological Alliance in 2018
Activities
08/2020-09/2020
Exhibition planning and design of Jiaxing Art Museum
Being responsible for the visual design of the exhibition "The Knock of the Late Comer", posters design and supported visual system design for the exhibition hall.
01/2020 -02/2019
Remote teaching（aid education） at African / Volunteer, 14 days
Visited the Garden Orphanage in Kenya, Africa, taught children to do stop-motion animation, and won the Africa Action Award issued by the United Nations Global Parties Climate and Ecological Alliance.